What is Big Data Storage? Big data storage is a storage infrastructure that is designed specifically to store, manage and retrieve massive amounts of data, or big data. Big data storage enables the storage and sorting of big data in such a way that it can easily be accessed, used and processed by applications and services working on big data. Big data storage is also able to flexibly scale as required. How is Big Data stored and processed? Big data is often stored in a data lake. While data warehouses are commonly built on relational databases and contain structured data only, data lakes can support various data types and typically are based on Hadoop clusters, cloud object storage services, NoSQL databases or other big data platforms. Why is big data important? Companies use big data in their systems to improve operations, provide better customer service, create personalized marketing campaigns and take other actions that, ultimatel